ugur was born in istanbul, turkey in 1974. after ışık lisesi, he studied mechanical engineering in i.t.ü. he continued his education in advertising and started working as an art director. he worked in advertising agencies including alice bbdo, rpm radar, ajans ultra and ogilvy. meanwhile he started taking photographs for his own work, therefore took his first step into professional photography. in 2006 he set up a photography and graphics design company, asfalt. he still works as a photographer and a graphics designer.